Title: Model Behavior
Author: Chris Pentilla
Reference: Entrepreneur Magazine April 2006 issue
Presenter: Scott Beckett 1390062
The world marketplace is moving too rapidly is moving two rapidly in the modern age to stick to only your original goals, business must look to the future and try ti meet the constantly fluctuating demand of the market.  This shows the importance of evolution in the e business model.  And example of this comes from the company: thought equity management Inc who changed their business from a print advertising firm to a very profitable seller of stock footage for video advertising.
This fact that the world changes at a clip neck pace means that everyone needs to change, not just small business.  Large companies are also just as susceptible, if not more so, to the perils of stagnation.   A large company however, usually has the capital to deal with change; whereas a small business may not be able to survive such upheavals and twists in the paths of time.
Business model flexibility requires constant experimentation. Methods of which to experiment vary.  Several examples are switching from goods to services or from store based to web based.  Also simply diversifying your product market is perhaps the most productive way to increase sales.
The problem with diversification is that it does not work as well for some small businesses.  Focus is important so that problems or opportunities are not over looked.  Another dilemma for the small business is the cost of staying flexible verses the need to conserve resources in inventory or time to continue to operate.
A way to achieve easy flexibility is to try to interact with customers as mush as possible.  This will help you understand the demand for your business.  If you think about it in terms of evolution, changes should happen slowly in small increments that meet the needs of your business's survival.